For this school project, I created the complete visual identity for Museum Night Ghent 2025, the annual event where Ghent’s museums open their doors free of charge after dark. The brief called for a recognisable, consistent brand that would appeal to both seasoned museum lovers and first‑time visitors.

My deliverables:

• Logo
• Poster
• Fold‑out brochure

Concept & style

The identity revolves around the theme “light in the night.” The logo features the words “Museum Night 2025” against an abstract yellow shape, inspired by a spotlight that seems to illuminate the text. This playful highlight hints at the nocturnal setting and the special atmosphere of viewing art after hours. I kept the overall style minimalist to ensure the design stayed bold, clear and accessible.

Process & challenge

The poster proved the most challenging element: after several iterations I found the right balance between ambience and clear communication—capturing the magic of the night while still guiding visitors quickly to the key information.

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Used tools:

• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign